There is no accurate and error-free planning that can guarantee the success of small businesses. But there are mistakes that are common and at the same time dangerous and business owners commit them. In the following, 10 of these errors are mentioned that you should avoid them if you want to set up your own small business.

1 Ignoring the planning stage

Planning may be tedious and tedious but launching a business without strong planning is just like stepping in the dark. This planning includes research on the adoption of business ideas and the potential of the market. Designing a business plan, financial plan, and targeted email marketing plan are one of the most important things to consider when planning.

2 Not targeting

When you start your own business, the goals that you have in mind keep you in the path to your daily activities. Be sure to set SMART goals. Each of the SMART letters represents a feature:

• Specific: S or Specific
• Measurable: M or measurable
• Achievable: A or achievable
• Reasonable: R or logical
• Time-bound: T or time-bound

In this way, you specify your destination and your desires, and take clear, clear steps to achieve it.

3 At least getting your products or services

Not having confidence in your abilities and fear of failure, many times make us less likely to cope with the products and services we can offer. This is a very dangerous path, because it can destroy the unique value that we can provide in our business and, as a result, cause us dismay and disappointment. It will be very difficult to recover from these conditions. Not all Alexa traffic service companies are created equal.  Go with a reputable company that will ensure your by buy Alexa traffic is safely delivered from known and relevant sites which will create solid, long term score improvement. So, when you start your business, you need to thoroughly examine the market and consider the most appropriate price for your products or services.

4 Lack of customer identification Ideal

Knowing the ideal customer for the business and the services you provide is the most important part of any successful marketing campaign. It is not enough to allocate a marketing budget and little effort in this area. You need to look at the marketplace to find out which customers need to access and where to find them and how they react to your marketing activities. All this is not possible without proper definition of the target customers and their prioritization.

5 Avoiding New Technologies

Technology can provide new opportunities for small business owners and help them increase the productivity of work and activities and even save on their costs. New technology may seem scary at first and learning and understanding will take time. But remember, the reluctance to adapt to technological advances will hurt your business in the short and long term.

6 Fear of marketing

Marketing is done in a variety of ways, from mouth to mouth, to routine methods. When it comes to marketing, there is no specific rule and rule. Marketing should be determined by the type of business and your target company. Assuming you do not need marketing and that customers and orders are attracting you, it’s a mistake. US State Targeted traffic to your products and services are not properly targeted to potential customers, they will never be aware of those products or services to decide on buying or using them.

7 Excessive costs

There is not a lot of investment to set up a small company. But some of the owners of these companies think they need to spend a lot of money on marketing, equipment and software for the best of the market. If you do a bit of research, you’ll find other options at a lower cost. Determining the right budget to start your business and complying with it, and preventing excessive costs, is always the best practice.

8 Spending on costs

Some small business owners, on the other hand, will be roofed to save money when they decide on the budget, and do not spend enough money on many occasions. Of course, to start a new business and its progress, there are certainly low-cost methods, but over-saving and not investing in the growth of your company will severely restrict your potential and your company’s potential.

9 Take all the tasks and responsibilities

A small or medium-sized company may want to know how it can do all the work of the company alone. But this is not necessary. Entrust part of the activities, including finance and accounting, an accounting firm provider of accounting services and tax services, could be one of the best ways that owners of small and medium companies can do well build your business. Because when managers have enough time, they can do things that are in their own profession and solve more important issues.

10 No sense of responsibility

Launching any business and business requires a set of personality traits that put the person in the path to success. These features should be motivation, perseverance and a full understanding of sense of responsibility. Owners of small companies should be prepared to sacrifice, take adequate time and deal with future challenges, so that their company succeeds. Want to reach your targeted demographic while they are out and about this summer? Real traffic comes from mobile devices, both iOS and Android.  To buy mobile traffic, simply select the amount of traffic you want including geography (by country) and one category that best fits your business/topic and we will start sending traffic your way. 

We all make a mistake. It’s important to be aware of our mistakes and to constantly strive for our small company to make smart and informed decisions. When you do this, you can take control of each error after committing it and ultimately succeed. In this regard, the Financial Services Institution is ready to provide complete tax advice to your tax and financial advisor by providing tax advice. Buy website traffic as a part of your integrated marketing plan and let us do the heavy lifting for you.  Between our standard and premium services, we have something for every budget and need.  The best part is that all services are targeted so that you can cast a narrow net and find your ideal demographic.  Contact us today!

In this article, we introduce Garrett Gunderson. Gareth Ganderson is an entrepreneur from Salt Lake City. Ganderson founded several successful companies at the age of 35 and is the author of the selling book Killing Sacred Cows. The title of Ganderson’s book illustrates the approach he has taken to advise thousands of business owners and entrepreneurs; business owners and entrepreneurs, many of whom specialize in professional services such as dentistry and chiropractic, chiropractic therapy, and spinal cord transplantation. And Ganderson is trying to teach them how they can be prepared for the results. Gonderson also specializes in helping business owners optimize their monetization practices and discover ways in which they will inadvertently discard some of their money.

Ganderson tells us about the biggest mistakes that business owners make and tells us what they think they should do. Many of Ganderson’s strategies are contrary to expectations and beliefs and their results are impressive, but he assures that none of them requires unusual investments or strange tax strategies. Here are some of the mistakes Ganderson has noticed most of all, and we provide suggestions we can all use to better manage our business finance:

1. Focusing on gross profit and ignoring income and net income

If you hear that your rival has reached $ 10bn or has hired 10,000 people, the first thing that comes to your mind is to figure out how you can get ahead of it, right? But a much smaller business can operate at a higher level of profitability, and generally a stronger organization. Each thousandth you earn, and you consider it as the net profit of the company, for your business and for yourself as the owner of the business, is much more valuable than the huge amounts earned before deducting your costs and expenses. Can you streamline processes? Save on inventory? Save on taxes? These are the most valuable questions you should ask yourself. But most business owners and businessmen do not think about these questions, or at least they do not pay enough attention to these issues. Do not even go out when needed tax advice from accredited institutions. Some of them, even though they do not have enough time to design and follow up the proper financial system, do not buy website traffic out to outsource accounting services.

2. Earlier business diversification

Where should you invest your profits? Ganderson offers a new idea and asks: Why not invest in your business and your own? Ganderson says, “Focus on your business and do not seek to diversify your work. By keeping cash in your business as an opportunity archest, create opportunities for your business. “Gonderson continues, Cash is the first and best investment since it allows you to make good choices. When you have a small cash, you accept bad customers. He calls them “killers of time." But your growth happens when you have enough money and spend on things you know about them. "I’m not familiar with social media traffic, so investing on Facebook shares is an inappropriate idea for me,” says Gunderson. But I know trade and money. The best thing to do is invest in your own business and then invest in something you know. “Ganderson says there is not any bad investment, but there are only bad ones.

3. The lack of focus on the correct value equation

Gonderson continues, billion revenues are generated as a result of value creation. The largest forms of capital in each business are Mental Capital, your expertise in product and service provision, and relationship capital, audience, platform, organization, customers, family and friends.

Intellectual Capital + Communication Capital = Financial Capital

When these factors are in balance, the organization achieves brilliance and success. But when you’re not in harmony, trying harder to work based on false philosophies will not yield good results. The business activities that go beyond your capabilities and capabilities are like running on a treadmill and asking others. Sometimes the business owner also tries to provide a value proposition that has been successful for someone else or for a different set of customers, but not for him. Like a dentist who tries to sell real estate alongside his main job or a marketing consultant who suddenly decides to use the revenue earned from targeted email marketing services to buy and lease private jets. When the business cannot match its value proposition with its platform and its natural audience, things do not go well.

4. Not understanding the fact that novices rely on investment, but geeks rely more heavily on cash

Have you ever noticed that the biggest investors usually spend more time on making cash, not investing? But business owners feel the need to invest heavily on this and that, and do not work enough to protect their cash by keeping cash. What is the biggest cause of business stress and ultimate failure? In general, this is not a problem on the balance sheet, but there is a lack of operational cash.

5. Lack of investment on individuals

Ganderson says many business owners hire very cheap employees. This is wrong thinking and they have to hire the best. They should also invest in technology and expertise, as they simplify and streamline processes and eliminate duplicate processes. Meanwhile, smaller companies may recruit part-time professional and professional staff rather than hiring some specialties that do not require full-time attendance at a company. The optimal mode is to provide professional and accredited institutions with some of the company’s activities, such as financial services and tax services that are routine but vital and time consuming and do not require direct business owners.

6. Not understanding that there is nothing like passive income

According to Ganderson, nothing will be earned in return for doing nothing. Recurring revenue requires less work overtime and therefore a worthwhile goal. But if you do not manage this income at any stage, then the performance of the result and even your income will be lost.

7. Believing that they should do things themselves

There are things that you do better than anyone else, and so you continue to do the work yourself and delay the hiring of others to perform those tasks or avoid paying for quality, and you say: “If you want to do this right Do it yourself, you have to do it yourself. “Gonderson says this is a misconception that prevents your business from growing with targeted web traffic (or even your own).

8. Listen to financial managers who have a “diminishing” mentality

The worst advice given by some financial managers to business owners is to tighten their belts and reduce their costs, while they cannot tell where to cut costs. Or sometimes they tell you to increase your cash flow by getting a second job. "If you have a dentist and have a second job, I will not go to you again,” Ganderson said. “This mentality is diminishing, and the mentality is not productive, and it’s basically wrong. If you spend the time spent on the second job, concentrating more on your work, you will succeed. “So, be careful when choosing financial directors or institutions you want to get financial advice from, and first, transparently with Leave them together. Having such a mentality will in the long run hurt your company’s core business.

9. Not understanding that debt and debt can be good

In business, Gunderson says, do whatever it takes to make a cashier to spend on the owner of the business. (Of course, this cash must be spent on increasing your business revenues, not for additional rewards for buying a vacation home and luxury cars.) According to traditional thinking, when you have extra money, it is used to pay any debt that is due to be paid. Or, follow the cost of your balance sheet with the highest interest and pay it first. But according to Ganderson, the best way is to look at the loans you have, divide the monthly payments, and assign your cash first to the one that creates the lowest cash flow indicator. To do this, you need to use accurate calculations to choose the best loan appropriate for your business.

10. Imagining that more work should be done for more results

Gunderson says, “If you have an income of one billion a year and find out that other people who have your business earn $ 2 billion a year, you get upset. But when you have a better strategy, you’ll find ways to increase your productivity, employee productivity, and business development boundaries, profitability and revenue without having to work more. It’s just enough to get the most out of your strategy with better resources than the available resources or resources that are at your fingertips.

Last speech

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You probably have several hundreds of processes per day in your business. For example, you may want Keyword Targeted traffic to follow a specific process to write a report, manage customer complaints, communicate within customers, or create a new product. You might also have encountered the results of inefficient processes. Dissatisfied customers, nervous and distressed colleagues, backward work and rising costs are just some of the problems caused by inefficient processes. That’s why, when a process does not work well, it’s very important to fix it and improve it. In this article, we will examine how to process the process.

Business processes

Processes can be formal or informal. The formal processes (also called procedural) are documented and have certain stages. For example, you may have a specific procedure for receiving and registering invoices or connecting with new customers. Once formal processes become important, there are reasons for safety, legal or financial compliance with their specific stages.

Informal processes are usually created by people themselves and may not have been written. For example, you might want to follow steps to register a meeting or conduct market research.

The Importance of Efficient Processes

Most efficient processes are common in one case: all of them are designed to simplify your work and your team.

When all follow the set of tested steps, there will be fewer failures and delays, duplication will decrease, and employees and customers will feel more satisfied.

Processes that do not respond well can cause many problems. For example:

• Customers may be complaining of low-quality products and services.
• Employees are disappointed and indifferent.
• Duplicate work or do not do anything completely.
• Costs increase.
• Waste resources.
• Difficulties and obstacles to work will increase and things get lost.

Note: 
In this article, we focus on process changes and aim at improving existing processes. If you would like to start with the basics, read Reengineering Business Processes.

Improve your team processes

When you encounter some of these problems, it’s time to review and update the related processes. To do this, follow these steps:

Step 1: Write the process

When you decide which process targeted web traffic so needs improvement, write it down using a flowchart or line chart. These tools depict the steps in the process (flowchart plots are a bit more complex than flowcharts but are great for the processes that a few people or groups are involved with).

You need to examine each phase of your process in detail, because it’s possible that some of the processes have a subframe and you are not aware of them. Consult with people who use these processes to make sure you do not miss any important point.

Step 2: Process analysis

Use the flowchart or line charts you provided to identify problems in the process. Keep in mind the following questions:

• Where is the process frustrating for team members or customers?
• Which of these steps will put people at bay?
• Where does the process lead to increased costs or reduced quality?
• Which process steps require more time or lead to delays and latency?

First, use the root cause analysis process or the process to track process roots. However, if you only fix the effects of the problem, the problem will continue.

Talk with people and see what impact the process has on them and their work. Do you think the process has a problem? Or what suggestion to improve it? Then examine other groups in your organization and find out what tactics and methods they use to deal with similar situations?

Step 3: Process redesign

Now, you need to redraw your process to fix the problems you identified. It’s best to work with people who deal directly with the process. Their ideas and ideas may show you new approaches. Also, if they are involved in the early stages of making process changes, the likelihood of their accompanying changes will be further increased.

First, make sure that everyone has an understanding and understanding of the process, and they are aware of exactly what to do through this process. Then, check how you can fix the problems identified in step 2 (a hurricane can help you in this case). Write down all the ideas that others are suggesting for the change, regardless of the costs they are looking for. Then, pick out the right solutions, considering which of your team ideas are closer to reality and practice.

Start by analyzing the effects to understand all the effects of implementing your team’s ideas. Then use risk analysis and failure analysis and its effects to identify the risks and failure probabilities in your redesigned process. Depending on the work area of your organization, it may also be possible to implement customer experience at this stage.

These tests help you identify and understand all the implications of each idea and make the right decision. When you and your team agree on a process, draw a new diagram to annotate each step.

Step 4: Resources Needed

Now you need to supply the necessary resources to implement the new process. List all the steps you need to implement the process. To do this, you need to get help from senior managers or colleagues in other areas such as information technology and human resources. Communicate with them and make sure they understand the benefits of this process for the entire organization.

Step 5: Implement and transfer the changes

Improving business processes is likely to require changes to existing systems, teams or processes. For example, you may need to use a new software, hire a new member for your team or organize training courses for your colleagues.

It may be a project to implement a new process! So carefully plan and manage it. To solve the time-consuming problems, run a trial version of the process to examine potential problems. Remember that making change is not always easy. Individuals may resist change, especially when they are the part of a process that has worked for a long time.

Step 6: Process review

It rarely comes up with anything ideal from the very beginning. So, after you have launched the new process, carefully monitor how to buy cheap website traffic things work in the weeks and months ahead to make sure they work in line with your expectations. This monitoring will help you identify and resolve potential problems immediately after it occurs. For process performance, be sure to ask people who are closely involved with the process and ask them if you are disappointed with the new process. Use continuous improvement strategies like Kaizen. Small but continuous improvements will greatly help the process to stay productive. 

You can now notify your customer for the remaining 50% of the remaining bill. With a comprehensive process for completing a design project, you not only create a closer relationship with your customer, but also make them something memorable. Friendly design will bring fresh and active customer and keeps all customer for visit all details you offer in website and there is another way to keep visitors in your fresh website and boost your Google ranking by buy website traffic. And, another bonus that comes with Targeted Organic Traffic is that it will improve your SEO and Alexa Ranking.

The core values in my company are “to test everything and not to accept nothing." Because after many years of activity on the Internet we know that we cannot say which strategy or orientation has the best result unless we have tested it. This rule is true even for brilliant strategies, because there is always room for improvement.

Basically, the only way to discover what works on your website and what does not work is to experiment, and this is the best way to increase sales in an exponential way. If you dare to go to sea and run just one of the following tests, you will find out how correct this is, especially when you see a dramatic improvement in your total income.

Test 1: Provide only one product or service on the main page of the site

Do you sell multiple products or services on your website? If so, I highly recommend you test if this is the best strategy for you. We’ve found that always offering less products in one place, and using more text to describe those products, will increase sales. Here, focus is more important than anything. Instead of trying to satisfy all those who visit your site, and presenting a large number of products that have a very small explanation for each one, if you only provide one product or a set of related products, in fact, The key combination of benefits is focused on answering all the questions and concerns of visitors about your product. Of course, you do not need to stop selling other products. You can always submit these products to your customers through other pages or follow ups (see Test 12).

Of course, the best way to ensure that this strategy is effective is to test it for our target audiences. Write the sales letter for your original product and place it on the main page of the site. Then run this test for one or two weeks to determine if it will increase your sales.

Test 2: Change the location of the proposed newsletter, to attract more loyal collaborators

The offer of opt-in offer is a tool for collecting e-mail clients and creating an e-mail list that allows you to keep in touch with your subscribers on a regular basis, create trust and loyalty in them, and Sell your services to them. But did you know where you put the opt-in offer on your account has a huge impact on the number of subscribers you collect?

If you do not use a long sales letter, put your opt-in offer in the most prominent place on the main page of the site. Most visitors see the top and bottom of the page at first glance. At the very least, put your opt-in proposal into the “top area” of the site’s homepage, which is where the visitor sees the page at the beginning and before scrolling down the page. If the sales letter is long, you have to put the opt-in offer on the second page of the text, and before you put it, first draw the visitor’s attention by identifying their problem and impressing them with credentials, experiences and Brilliant satisfaction of satisfied customers, fix your credentials.

You can place an opt-in offer on all pages of the site so that it can always be visible to visitors to the site or placed in the “hover ad” (see next test). By providing more opportunities for registering users in the email notification system, you will get more subscribers. Try this method and see its result.

Test 3: Increase the impact of advertising using floating advertisements

Undoubtedly all of you are familiar with popups. The same small windows that offer special offers or other information, and sometimes appear suddenly when you visit a website. Popup has been a very useful tool for online marketing over the years. But since a percentage of Internet users hate it, Google, AOL, Netscape and others have launched popup blocker software to counter it.

Internet users should choose whether they want to see pop-ups. But most of this software automatically block pop-ups, and visitors to the site are deprived of viewing useful information that may be beneficial to them. Of course, this was before the technology was discovered, which allowed you to use ads that act like pop-ups but are not pop-ups and therefore not blocked. This technology is called floating advertising, and it is worth the test on the site.

In fact, when we tested the use buy website traffic of hover ads on our site, the site sales increased by 162%! These ads are effective because they provide important information such as a subscription to a newsletter or a special offer for a limited time right in front of the visitor’s visibility.

You can put the newsletter proposal in the hover advertisement and see if this will increase the number of subscribers. When we used this method, the number of people who subscribed to our newsletter increased by 86%. You can also test how many viewers click on the floating ad on the specific page on your site and how many of them will enter the special offer page through a regular link that is located on the main page of the site.

Test 4: Provide various benefits in the title

The title of the article has a huge impact on your sales. In most cases, this section is the first part of the site to be viewed by its visitors, so it should attract the attention of visitors and stimulate them to read your sales letter.

Successful title is the title that emphasizes the problem your target audience encounters and highlights the main advantage of your product or service that makes it difficult to resolve. Here’s an example that shows how you can change the title to maximize impact on the visitor.

One of our customers used the title on its site: “Box4Blox - Amazing box of Lego toy storage.” This title tells you what the product is but does not say what it does to you. This tag does not cause the visitor to have any reason to continue reading.

Now compare the previous title with this title: “Finally, discover the mystery that has caused more than 50,000 Lego children to love in the world, really enjoy the sort of room they have!” This title offers an important advantage for the product and the solution. There is a problem here that encourages children to sort out their equipment and enjoy this.

Test 5: Make a problem in your text and show how you can solve it

In the first few paragraphs that appear on the main page of the site, you need to explain in more detail about the problem introduced in the title and show your audience with whom you have a common sense (only when the audience feels you understand their problem). Feel confident that you can solve that problem).

After the problem is raised, you can introduce your product or service as a solution to that problem. By insisting that your product or service exactly solves the problem of readers, you will ensure an increase in sales.

Test 6: Increase the credibility of your text and increase the confidence of visitors

It is very important that your copy of the sales copy is valid for you. Through this process, visitors trust you and feel comfortable in the purchase. There are many ways to do this effectively, and here we are talking about two of the fastest and easiest ways. If you do not currently use these techniques, improve your text and compare it with what you are currently using. You will be surprised to see the difference between them.

One of the best ways to create credit is to use customer satisfaction in a sales letter that includes a selection of real emails or letters from customers stating how your product or services help them fix their problem. The last point is very important. Customer satisfaction, which explains what your product was doing for you, is much more effective than the satisfaction that simply says, “your product is great.”

You can also add a section in the text to increase your credentials, which includes a summary of certificates, experiences and any other background information that will make you competent to solve the problem of your target audience. You must persuade your readers to accept that you are the best person to provide a solution to their problem.

Test 7: Focus on site visitors, not on yourself

The most successful contextual text for sale is the text that focuses on the reader. Most business owners ignore this golden rule. Look carefully at your web text. Is it full of references to “me” and “us"? Instead of using sentences such as “i’ve designed my time management software with regard to busy landlords,” you can use the following sentence: “Your new time management software frees you from your time so you can spend more time with Spend your family. “Look for the words” I “and” We “in the context of your sales promotion and replace them with” you. “

Test 8: Make the necessity in your text and convince readers to buy from you right now!

It is very important that the promotional text of the sale induces the necessity of the visitors and makes them buy from you now. The best place to do this, close to the end of the sales letter, is close to the call button, which invites the visitor to act, such as buying, joining, and …. Here are some of the most effective ways to create a sense of necessity. You can try each of these ways for your current text:

• Offer a discount for a limited time, so that visitors have a discount to buy it before you can buy a certain date.
• Provide additional rewards when purchasing visitors within a specific time frame.
• Provide only a limited number of your products or services.
• Provide a limited amount of reward.

Test 9: Remove any references to “buy” from the top of the page

People usually enter the Internet to access free information. If in your text, start attracting the customer very soon, you may lose them in the end before you can turn them into your customers. First, you need to be interested in what they are facing (as I briefly described in Test 5) and how you can solve them. Once you reach this goal, you can start selling the product.

A simple way to improve the sales letter tone is to remove all references to “buy targeted traffic“, “price", and “sale” from the top of the page. Then compare the results with your previous text. Do not forget to mention buying or paying for the reader before becoming interested in the product and gaining his confidence in the purchase.

Test 10: Make the product image more attractive

Using images of the product makes the product appear to be “more realistic". Using images is a powerful tool for selling. But sometimes revealing very soon the nature of the product in the sales process prevents sales. Be sure to emphasize the benefits and values before you can explain exactly what the product is. Insert images near the top of the page and compare the call button at the bottom of the page (when you ask for a product purchase). You can also test other modes. For example, put images on the order page or try to respond to the lack of use of images. By carefully analyzing sales during each test, you’ll know exactly where to put the product images to its maximum impact.

Test 11: Getting the attention of “browsers” by changing the format and appearance of the text

Very few site visitors read the word for word-of-mouth as your sales from start to finish. Most of them, while scrolling down the page, only “review” the text, and only read specific words and phrases that are very specific and attract attention.

Therefore, you should try highlighting the key benefits of your product, to find the right combination that can attract the attention of people who just do not read the text and carefully read the text. This can be done in the following ways:

• Use bold, italic, and highlighted (to a small extent) to emphasize the most important benefits of your offer.
• Changing the length of the paragraphs so that the page does not look like a block of text in the same format and uniform.
• Add sub-headlines that emphasize your original message and encourage visitors to read the next paragraphs.
• Left the left of the text ragged (because it is easier to read than the “aligned” text, which uses the full width of the page).
• Place text strings or sub-headings (but short) in the center to remove them from the body of the text.
• Use the bullet list (like the list used here) to emphasize the key points.

Test 12: Adjust the exact follow-up process to maximize sales and increase repeat business.

Tracking customers and subscribers using an autoresponder (auto-mails) is important to increase sales, because before you buy a person from your site, you usually have to make multiple calls.

In the follow-up email for new subscribers who have not yet purchased from you, you can repeat your offer and ask again about the purchase. Immediately after signing up for new subscribers, send follow-up emails and make them return to your site for a reason on the same day of registration. You can post the follow up email three days after the first visit of subscribers from your site. And compare the results from the two methods.

Tracking existing customers is just as important. Indeed, quizzes show that 30% of them will re-buy if customers are given another opportunity. This will help you create useful, long-lasting relationships with your customers, and thus offer them other backend products associated with the original purchase. You can submit a backend offer immediately after Make a purchase by sending this offer three days after purchase to determine which method will lead to a recurrence of business.

Advantages of Split Testing

At the time of testing the site, you need to test only one item at a time to find out exactly which change has affected the results. This is exactly the same in a multi-threaded test method that is called an A / B Test or an A / B test. In this way, site audiences are divided into two groups, for example, in the same time frame, from a title and headline for a group, and from another heading for another.

This is an ideal strategy for testing all online businesses, but it’s especially useful for new web sites that have less traffic, because it’s a great way to get accurate test results, regardless of how much traffic your site has. Here’s an example of how this works.

If you want to test elements of your sales letter, consider the best-selling letter as a “control” version, which is the measure that all tests are based on.

For example, to test a new title, you need to create a new web page that’s the same as your main prompt, and the only difference is the new title that’s used. With the special test software, you can get exactly the same time frame, pushing half of the customers to the old and the other half to the new page. For example, if you have two customers with the names Bob and Jane, the test software will allow you to see the “A” sales letter on the same website URL, and at the same time Jane will see the sales letter “B". Other customers will also be equally divided between two different sales letters.

If through tracking the number of visitors entering each page and buy cheap website traffic and the number of sales per page, you will find that a sales letter with a new title of 15%, sells more hits, indicates that the title New is more effective. Then you can test other sales letter elements one by one and gradually adjust the sales process.

With this software, you can test two different sales letters over a period. What will happen if you use one of the titles in a few weeks instead of using this software, and then use the title in the next few weeks after that? If, for example, there is an important vacation in one of these test periods, and there is no such holiday during the next period? Or if the big television event occurs only in one of the test periods? If any of these conditions would cause fewer people to use the Internet during one of the test periods, the results will be largely deviated and distorted.

By using software such as the following, you can simply make fundamental tests:

Web Trends offers a range of test services in return for basic fees that are paid once or monthly. You can also use the trial software for free. This software allows you to go beyond multi-threaded testing and test several different things at the same time. You can analyze exactly what combination of elements (for example, the specific heading combination and opt-in offer location) Best performance and result.

Informatic, like Web Trends 7, allows you to do multi-threaded testing and multi-variable testing. The price of this software is determined at a specified cost for each visitor and you can try it out through a free demo before purchasing.

Software click tracks allows you to track your response to the test and find out where targeted web traffic visitors come from and how they move between pages on your site. You can use the products of the company that makes this software free of charge and then pay your initial costs or monthly fees depending on your needs.

Today, every person checks for more than 100 times his mobile phone and works for hours with this device. By creating virtual communities for cell phones and smarting them, the percentage of using this tool is much larger and wider., As the number of mobile phones is currently equal to the Earth’s population.

Currently, and in our beloved the US State targeted traffic, the use of this device has also been widespread, as sometimes people use different phones for two or more reasons, these statistics show you an incredible opportunity. To connect with a market that has a lot of audiences.

Most people will read SMS messages, according to statistics, 95% of people will read these messages, that is, your message will be transmitted, but if you do not know the principles of SMS marketing , make sure you never get it right. We also know that many people use this tool in the wrong way and cause the audiences to misery, they can be said to annoy the audience, but if you know the principles of SMS marketing you are sure to be very effective for you.

My own marketing SMS story

Almost six years ago, when many people used SMS marketing to introduce their products and services at a widespread level, but did not get the right feedback, I used this method to sell a special software for Meteor Housing Cooperative, which was our own production. , So that I initially chose my target market and then I gathered the information I needed, then by sending messages scheduled and in certain timeframes, in such a way that I could have over 60 copies in 3 months Sell this software, if my advertising cost was no more than 50 thousand dollars.

It was a good success for me because I did not make any costly advertising, but I had a good profit from this, now that I’m writing this article, I still have this version of my software and only the number of copies through SMS marketing.

But SMS marketing should be used in such a way that it does not cause any disturbance to the contact, and your product or service can really meet the customer’s needs or benefit.

Should and should not be in SMS marketing

Now many businesses are buying number banks and sending SMS messages through it, this is one of the failed methods, try to create a number for yourself. Know more about them and be able to have targeted web traffic and effective marketing. Most of the text that is used for SMS marketing is in trouble. In this way, since the only tool for your communication is the text, then you should pay a lot of attention to it, so never rush to write the text, and little for that time. Let the.

In your SMS, invite the customer to take an action, for example, asking him to ask for a free consultation to contact you, or by sending a number to get more information, this way you can measure the impact of your SMS marketing. Take

Never try to send a text message to your mobile phone because you will never be able to use the features needed for this marketing method, and will also have a more negative impact on your marketing, the speed of sending, as well as the cost of sending with a mobile phone. There are many more and many other factors that make using SMS panels more cost-effective and sensible.

Be sure when you buy a mass SMS bulletin board, note that features such as phone book with sorting, scheduled posting, online charging, control panel via mobile phone, SMS reception and sending, possibility to Hold a poll and SMS, SMS messenger and the ability to back up information, so you can use imaginable e-commerce marketing with the right tools. If you also want to use this cheap but effective tool to increase sales and communicate with customers in an effective way, I will offer you the product of targeted email marketing trick marketing training. Friendly design will bring fresh and active customer and keeps all customer for visit all details you offer in website and there is another way to keep visitors in your fresh website and boost your Google ranking by buy Cheap website traffic. And, another bonus that comes with Targeted Organic Traffic is that it will improve your SEO and Alexa Ranking.

Type of paper in printed matter

Unfortunately, many people without regard to colorless paper use no quality, most of the time, your beautiful design is not seen at all because of the use of these non-quality paper and your message will not be transmitted. My suggestion is to use 80 grams white paper, this small and simple change can show your message more clearly and your design between those paper colors does not disappear

Color in print ads

If you do not currently want to use color trays and want to use only monochrome tracks, you may sometimes not be able to fine-tune a portion of your message so that a better viewer can see it. A simple, very cheap offer, is the use of dual color printing (red and black), you can showcase the part of your message that you want to move better in red.

Headline role in print advertising

Every print advertisement starts with a headline, and according to all the marketing specialists, all readers will decide based on the headline of each ad, and if your headline is just a brand, your ad may not be read. Try to pick a good headline with some creativity. Some time ago, an ad that attracted my attention and was very creative in using the theme of the day. “buy cheap website traffic” A very interesting and fascinating headline that has been able to It was very successful. Now it’s your turn to choose a good headline.

Print advertising style

Unfortunately, most businesses do not have a precise goal of distributing these print ads and they are going to play them without purpose, but if you have a specific target before that, you will play a lot better and more targeted advertising.

Ask yourselves a few questions for the purpose of your target market:

1. Is your prospective client’s ladies or gentlemen?
2. What are these people, in principle, at what age range?
3. What are your favorite clubs or leisure clubs?
4. Are your customers students?

If you can answer the four questions perfectly, you will find out which places are suitable for your printed advertising, your customers may be young women who use at least one fish at a particular barbershop and if you can Distributing your print ads in partnership with the same place will surely bring you a better result.

When you shop from a store, you’ll always be looking for a good feeling, and if you do not have a good sense of your purchase, you’ll be able to give up 99% of your purchase and you’ll never go back there!

1. Impact of the seller’s behavior on creating a good feeling

If at a glance, the deal with the customer may have a great effect on creating a good sense of the customer, because in the first 30 seconds, an individual always has an impact on the audience, and if you do not do well in the next 30 seconds, The opportunity to compensate will not be as simple as that

2. Understanding customer behavior to create a good feeling

But there are other things besides the proper deal that can increase this feeling and lead to more sales, many vendors do not pay attention to this and try to deal with all customers in the same way! You should know your customer type, maybe you’ve come to see that a customer enters your store and begins to look at the product without a question, and when you try to help the person immediately leave your store. And you’ll probably be upset, let’s say some of these vendors may say what these customers are behind!

But here you are to blame and if criticized, you should be criticized for yourself, because you did not know your customer! These clusters of people are extremely shy and try not to talk to them before making a special decision or asking themselves, otherwise, the result is the same as that said.

They like to look for themselves, they like it, and in the end, they ask if there are questions, so try to investigate a bit about the behavior of their customers so that they do not make such mistakes.

3. Have a good behavior and make a good sense

But there are other ways to create a good sense of the customer, for example, when the weather is hot and the customer wants to buy or not to come to your store, give them a glass of cool water, this simple move It can create a very good sense of the customer and rethink your purchase.

4. Provide useful information to make you feel good

If you sell a specialty, try to get enough information about it, and even get that information from other competing products if the customer asks you a question, you can transfer useful information to the customer. Today’s customers are thirsty for information and they want to know why they should buy your product, the cost of customers has changed, and they want to spend their money in a way to make them feel good, so you can get in. Providing enough information about the product and its benefits in a correct and principled way make this a good customer experience. Of course, do not try to lie or talk too much, you must give the customer the opportunity to ask other questions. If you lie a little, tell your customers wrists and you will lose your credibility. Seeking web traffic from mobile, popular social media sites and more? Mobile traffic is a powerful element to any business development strategic plan.  Ask us today how buying targeted Social Media Traffic can help you to buy mobile traffic and achieve your goals!

You may sell a mobile phone and one of your phones has two very close models, one single SIM card and the other two SIM cards, these phones, in principle, have different differences in their hardware, other than the difference in SIM card numbers. Unfortunately, many vendors do not pay attention to such information, and if a customer asks for a question, they cannot provide the right answer, so you can try to get that exact information about your product.

This detailed and elegant information can create a very good sense of the customer, and if this feeling is well created, it’s likely that your customer will be pocketing. I suggest that if you want to use this method, please refer to the article for marketing and sales. Be sure to read your advisor.

5. Promotional gifts and make a good sense

One more tip at the end of this article, which I would like to tell you dear friends and sellers, is that you do not overlook advertising gifts. Perhaps, at first glance, making such gifts seem a bit expensive, of course, I do not agree with this at all, but the effect This kind of gifts will be left to the customer. It cannot be expressed in any way.

Last year I suggested to one of the friends who run a dressing room boutique I ordered a number of glasses with the logo and the name of the store itself and will give customers who buy it as a gift to this beautiful glass, most of the customers after this They got a glass of smile of satisfaction on their lips and it was obvious we succeeded in creating a good sense of the customer, and more interestingly, this beautiful and inexpensive glass made the previous customers introduce us to newer customers, due to a It was a good feeling that we created them.

Promotional gifts of their kind can last for months and perhaps years, and your business name stays in the minds of customers and never forget that good feeling, I hope you can also create a good sense of your customers.

Conclusion of print advertising

Advertising in the physical world requires patience, if you expect a quick response after a broadcast, then never use ads! If you are looking to get an answer and increase sales by using this type of advertising, I suggest you be patient and adhere to this, repeatedly spreading this type of advertisement to get the desired result after some time.

Last word

Never have to hurry to have good print ads and get the right result, try to get some good results with print ads, get the best results, try to ad here to your ads, and try to get started with any printed ads! Observe.

برای بهتر دیده شدن در فضای گوگل با دپارتمان تبلیغات در گوگل نوین مارکتینگ تماس حاصل فرمایید.

احتیاجی نیست که حتماً یک کارگردان حرفه‌ای باشید تا بتوانید یک ویدیوی تبلیغاتی در یوتیوب بسازید که بتواند کسب‌وکارتان را از طریق تبلیغات یوتیوب در ویدیو بهبود ببخشد.

در این مقاله، راجع به این موضوع صحبت خواهم کرد که چگونه می‌توان با استفاده از فرمت تبلیغات یوتیوب به منظور گسترده‌تر کردن کسب‌وکار خود استفاده کنید.

ما نحوه‌ عملکرد پلتفرم را بررسی خواهیم کرد که شامل دو مورد است: ایده‌های تبلیغاتی قبل از ارائه و فرآیندی که باعث بازگشت سرمایه از طریق محتوای ویدیو می‌شود.

انواع مختلف تبلیغات یوتیوب
در حالت گسترده، دو نوع تبلیغات در یوتیوب وجود دارد: «تبلیغات قابل رد کردن و تبلیغات غیر قابل رد کردن».

تبلیغات غیر قابل رد کردن، آن دسته از تبلیغاتی هستند که مردم مجبور به تماشای آن‌ها هستند. این دسته از تبلیغات فقط می‌توانند بین 15 تا 20 ثانیه ادامه داشته باشند. این‌ تبلیغات از نوع تبلیغات از قبل آماده شده هستند، به این معنا که به منظور مشاهده‌ محتوای ویدیو موردنظر، تبلیغات در ابتدا ظاهر می‌شوند.

این نوع از تبلیغات، مخاطب را بهتر درگیر می‌کنند، اما این مدل از تبلیغات همچنین دارای نرخ بالاتری از رها کردن و مشاهده نکردن دارند.

این مدل از تبلیغات همچنین دارای تاثیر بدی نیز هستند، زیرا یک حالت اجبار را با خود به همراه دارند. اما اگر تبلیغات شما عالی باشد و مخاطبین صحیح را مدنظر قرار دهد، قطعی مشکلی پیش نخواهد آمد. در واقع، تبلیغات خوب حتی در رسانه‌های اجتماعی نیز به اشتراک گذاشته می‌شوند.

تبلیغات قابل رد کردن نیز به عنوان یک گروه از تبلیغات در نظر گرفته می‌شوند. این دسته از تبلیغات دیگر مخاطبین را مجبور به تماشا کردن نمی‌کنند. این دسته از تبلیغات به دو حالت نمایش داده می‌شوند: «در جریان و در صفحه نمایش».

یوتیوب در این حالت برای حداکثر زمان نمایش تبلیغات، مدت زمان خاصی را مشخص نمی‌کند.

فرمت دیدن
محل ظاهر شدن تبلیغات
گزینه‌های ویدیو
گزینه‌های تصویر
محدودیت تعداد کلمات
مقصد کلیک
تبلیغات جاری
ویدیوهای یوتیوب 

نمایش دادن ویدیو، بازی و برنامه‌های شبکه
ویدیوهای یوتیوب (کمتر از 3 دقیقه)
30*60 کمپین 

(فقط یوتیوب)
N/A
وب‌سایت شما
تبلیغات صفحه نمایش
ویدیوهای یوتیوب (پیشنهادات: در ویدیو)، نتایج جستجوی یوتیوب، ویدیوهای پخش‌شده در یوتیوب یا صفحه‌ی کانال 

نمایش محتوای شبکه
ویدیو یوتیوب 

(با هر اندازه زمانی)
انتخاب از بین 4 آیتم
حداکثر 25 کلمه برای عنوان، برای هر بخش توضیحات حداکثر 35 کلمه 

توضیحات در بخش پیشنهادات نمایش داده نمی‌شود
کلیک بر روی آیتم ویدیو برای شروع 

کلیک بر روی CTA برای ورود
هرچند که چیزی که آن‌ها برای شما فراهم می‌کنند فقط در حد پیشنهادات است، مخصوصاً برای تبلیغات جاری.

51 درصد از تبلیغات جاری، ساختارهایی از تبلیغات هستند که فقط برای 15 تا 30 ثانیه پخش می‌شوند.

اگر تمایل دارید تا مدت زمان آگهی خود را طولانی‌تر کنید، بهتر است که ویدیو خود را در حد 3 دقیقه نگه دارید (پیشنهاد یوتیوب این چنین است).

تبلیغات صفحه نمایش در اصل حداکثر زمان پیشنهادی تعریف شده به هنگام پخش ندارند. از این تبلیغات می‌توان برای انتقال مستقیم افراد به ویدیوهای یوتیوب استفاده کرد، بنابراین شما می‌توانید در هنگام پخش با آن‌ها باشید. 25 درصد از ویدیوهایی که بر روی تبلت دیده می‌شوند، 60 دقیقه یا بیشتر هستند.

بنابراین، اگر ویدیویی که شما تبلیغ می‌کنید طولانی و با ارزش باشد، ممکن است تبلیغات صفحه نمایش برای شما مفید باشد.

در هر صورت، اگر شما از ابتدا مشغول ایجاد تبلیغات یوتیوب هستید، بهتر است که مدت زمان کوتاهی داشته باشد تا در نهایت روش ایجاد آن آسان باشد.

شما مجبور نیستید که حتماً بر اساس پیشنهادات ارائه شده عمل کنید، اما عمل به این پیشنهادات باعث می‌شود که امکان رد کردن تبلیغات شما کاهش یابد.

تبلیغات جاری، یک آگهی پیش از نمایش است که در ابتدای محتوای ویدیویی نشان داده می‌شود. این نوع از تبلیغات یکی از رایج‌ترین نوع تبلیغات است که مردم در هنگام تبلیغ در یوتیوب از آن استفاده می‌کنند.

مردم ممکن است که تبلیغات جاری را تماشا نکنند. یک تحقیق نشان داده بود که 72 درصد از تبلیغات یوتیوب معمولاً کامل تا انتها دیده می‌شوند.

اگر شما به تازگی تبلیغات یوتیوب را شروع کرده‌اید، استفاده از تبلیغات جاری به عنوان یک راه مناسب برای شروع بازی تبلیغات در هنگام پخش ویدیو است. تبلیغات جاری می‌تواند به شما به منظور دسترسی به اهداف مختلف کمک کند.

یک نمایندگی خودرو به کمک تبلیغات در جریان، موفق به افزایش 18 درصدی بازدیدکنندگان ماهیانه خود شد.

آن‌ها به این نتیجه رسیدند که تبلیغات ویدیویی 4 برابر از دیگر کانال‌های تبلیغاتی بهتر عمل می‌کند. همچنین 12 برابر بیشتر باعث بازگشت سرمایه می‌شود.

اگر شما هم می‌خواهید به همان روشی که این کمپین انجام داد، ترافیک را به وب‌سایت خود بازگردانید، باید مطمئن شوید که وب‌سایت شما به خوبی تنظیم شده است تا بتواند حجم ورودی ترافیک به وب‌سایت را از طریق تبلیغات ویدیویی تحمل کند.

این امر بدان معنا است که شما باید وب‌سایت خود را بر اساس چند نوع برنامه پخش چندرسانه‌ای به صورت کاربر‌پسند طراحی کنید، اما باید بر اساس نیازهای کاربر کاملاً روشن و واضح باشد. این موضوع زمانی مهم می‌شود که کاربر بخواهد با اطلاعات ذکر شده در تبلیغ، کاری را انجام دهد که باعث وارد شدن به سایت شما می‌شود.

اگر شما افراد را به یک سایت کامل هدایت نمی‌کنید و به جای آن، از یک صفحه ورود استفاده می‌کنید، باید اطمینان حاصل کنید که برای تبدیلات بهینه‌سازی شده است و بازدیدکنندگان را گیج نمی‌کند.

شما می‌توانید این کار را به وسیله‌ ارسال پیام مشترک در آگهی تبلیغات و صفحه ورود انجام دهید.

تبلیغات جاری نیز می‌توانند باعث افزایش افراد ثبت‌نام کننده در کانال یوتیوب شود. این روش، یک راه عالی برای ایجاد یک مخاطب وفادار است که مخاطب را با محتوای شما نیز همسو می‌کند.

برند Revzilla موفق شد سهم مشترکین کانال یوتیوب خود را با درآمد 8 رقمی به کمک تبلیغات جاری ایجاد کند.

اگر شما قصد دارید تا یک کانال را با استفاده از تبلیغات جاری ایجاد کنید، بسیار مهم است که به صورت مداوم در قالب فرمت ارائه شده ویدیو با محتوای جدید ایجاد کنید.

بازدید از همین تبلیغات ویدیویی باعث شد که برند Revzilla به این موفقیت دست یابد.

مخاطبینی که آن‌ها از طریق تبلیغات یوتیوب به دست آورده بودند، با اشتیاق تمام دوباره به آن‌ها مراجعه می‌کردند، زیرا کانال به صورت مداوم تبلیغات جالب و مناسب برای مخاطبین خود در کانال انتشار می‌داد.

برند Zagg که تولید محصولات مراقبتی از صفحه نمایش را به عهده دارد، موفق شد تا نرخ فروش خود را تا 65-70 درصد افزایش دهد. این امر فقط با استفاده از یک کمپین تبلیغاتی پیش از نمایش اتفاق افتاد.

همچنین کمپین تبلیغات جاری آن‌ها موفق شد تا 13 میلیون بازدید را برای یک محصول خاص در کانال یوتیوب ایجاد کند.

تبلیغات آن‌ها بسیار موفق شد، زیرا آن‌ها به خوبی تبلیغات را برای درگیر شدن مخاطب در شبکه‌های اجتماعی هدف قرار داده بودند که باعث شد تا به تعداد بازدیدکننده‌های موردنظر خود برسند.

آن‌ها بر روی یک موقعیت جغرافیایی و یک قشر خاص از مردم تمرکز کردند. آن‌ها فقط به این دلیل این کار را انجام دادند، زیرا گروه مخاطب هدف خود را به خوبی شناسایی کرده بودند.

اگر شما هم به دنبال نتایج مشابه هستید، باید مطمئن شوید که شما هم دایره‌ مخاطبین خود را به درستی انتخاب می‌کنید.

ایجاد یک شخصیت خریدار از مشتری ایده‌آل خود را نیز در نظر بگیرید. این امر به شما کمک می‌کند تا هنگام انتخاب آگهی‌های خود، گزینه‌های مورد هدف را با دقت انتخاب کنید.

ویدیوهای برند Zagg همچنین باعث شد تا حجم زیادی از فروش غیرمستقیم را نیز داشته باشد (در حالت کلی، ویدیوهای یوتیوب به این امر معروف هستند، زیرا 53 درصد از تمام خریدهایی که در کشور آمریکا صورت می‌پذیرد، فقط تحت تاثیر تبلیغات یوتیوب است).

همین امر باعث شده است تا نرخ تبدیلات در صفحات محصول آن‌ها بالا باشد، زیرا این ویدیو قبلاً به بینندگان نشان داده است که این محصول موثر است.

آن‌ها یک ویدیو از خراش افتادن بر روی یک گوشی آیفون را نشان دادند. همچنین نشان دادند که یک گوشی آیفون در زیر فشاری با وزن 1000 پوند چه عکس‌العملی نشان می‌دهد.

مردم ممکن است که نگران 1000 پوند فشار بر روی موبایل خود نباشند، اما بسیاری از مردم نگران خراش افتادن بر روی موبایلشان به وسیله کلید هستند، مانند زمانی که موبایل در کیف باشد.

این ویدیوها نشان دادند که یک راه برای جلوگیری از این اتفاق وجود دارد. زمانی که مردم تماشای ویدیو را تمام کردند، کاملاً متوجه شدند که این محصول ارزش خریدن را دارد.

تمام کاری که لازم بود انجام بدهند این بود که فقط به صفحه‌ محصول بروند و آن را خریداری کنند. این تبلیغ پیش از آگهی کاملا موفقیت آمیز بود.

اگر شما هم بتوانید ویدیویی را تبلیغ کنید که بتواند به همان وضوح ارزش محصول شما را به نمایش بگذارد، در نتیجه ویدیو شما با مخاطبین خود ارتباط برقرار می‌کند و محصول شما نرخ تبدیل بالایی را به دست خواهد آورد.

شما همچنین می‌توانید یک نوع دیگر از تبلیغات یوتیوب را با عنوان تبلیغات صفحه نمایش ایجاد کنید. این‌ها تبلیغاتی هستند که در لیست جستجو، در بخش ویدیوهای مربوطه یا به عنوان پوشش‌های ویدیویی نمایش داده می‌شوند.

شما متوجه خواهید شد که جعبه‌ای در سمت راست وجود دارد که با گزینه‌ «وب‌سایت‌های همکار» مشخص شده است.

از آنجایی که ما فقط در سایت یوتیوب تبلیغ می‌کنیم، این گزینه برای ما فعال نیست.

تبلیغات صفحه نمایش به اندازه‌ انواع دیگر تبلیغاتی که راجع به آن‌ها صحبت کردیم تهاجمی نیست. اما این امر بدان معنا نیست که آن‌ها به همان اندازه خوب نیستند، چه بسا که می‌توانند نتایج خوبی را برای کمپین شما برای تبلیغات یوتیوب به همراه داشته باشند.

یوتیوب دومین موتور جستجوی بزرگ در دنیا محسوب می‌شود.

اگر تبلیغات در فهرست جستجوی گوگل برای شما بسیار هزینه‌بر است، یک فرمت دیگر برای تبلیغات نیز وجود دارد. شما می‌توانید به جای آن، در تبلیغات یوتیوب فعالیت کنید.

Very Pink، یک شرکت که دستورالعمل‌های بافندگی را ارائه می‌دهد نیز همین کار را انجام داده است. آن‌ها در نهایت برای هر بازدید فقط مبلغ 3 سِنت را پرداخت کردند. این امر یک نتیجه خوب به حساب می‌آید.

این مبلغ برای ترافیک ناخواسته نبود، هرچند که این امر در کمپین تبلیغاتی شبکه‌های اجتماعی نیز می‌تواند اتفاق بیفتد.

نرخ مشاهده شدن ویدیوهای آن‌ها تقریباً 10 درصد بود. این موضوع به این معنی است که 10 درصد از افرادی که بر روی ویدیو کلیک کردند، آن را تا آخر تماشا کردند یا می‌توان گفت که حداقل محتوای ویدیو مرتبط با آنان بود.

Very Pink، استراتژی تبلیغ خود را با تمرکز بر کلمات کلیدی خاصی در تبلیغ‌ها بهبود بخشید.

برای مثال، اگر افراد زیادی عبارت «نحوه‌ بافتن یک روسری مارپیچ» را جستجو کنند، اما کمپانی Very Pink هیچ ویدیویی مطابق با این جستجو نداشته باشد، یک نفر این کار را انجام داده است. آن‌ها تحقیقات خود را از طریق کانال‌های مختلف رسانه‌های اجتماعی انجام داده‌ند تا بتوانند نرخ بازدید مورد نظر و نرخ تبدیل مناسب خود را به دست آورند.

همین ویدیو نیز از طریق تبلیغات صفحه نمایش نیز انجام شد. برای مثال زمانی که افراد عبارت « نحوه‌ بافتن یک روسری مارپیچ» را جستجو می‌کردند، این ویدیو نیز در لیست جستجو ظاهر می‌شد.

از آنجایی که ویدیوهایی مانند این ویدیو در بالای لیست جستجو قرار می‌گیرند و عنوان آن‌ها با کلمات کلیدی جستجو شده مطابقت دارد، آن‌ها بسیار مرتبط به نظر می‌رسند، حتی اگر دارای یک فرمت و محتوای قدیمی باشد.

مرتبط بودن بسیار مهم است. 48 درصد از کاربران موبایل در آمریکا ترجیح می‌دهند تا یک آگهی پیش نمایش که مرتبط با محتوای جستجو شده‌ خودشان است را تماشا کنند.

اگر این ویدیو با همان عبارت کلیدی جستجو شده توسط کاربران مطابقت داشت، درصد زیادی از جستجوگران که ویدیو را در لیست جستجو پیدا کرده بودند برای تماشای ویدیو روی آن کلیک می‌کردند.

حتی درصدی از آن بازدیدکنندگان در سایت ثبت‌نام می‌کردند. بهتر از آن هم این که درصدی از آن‌ها به مشتریان دائمی تبدیل می‌شدند.

اگر می‌خواهید خیلی سریع کلمات کلیدی مرتبط و محبوب با پیشنهاد خود را پیدا کنید، بهتر است که یک جستجو در یوتیوب انجام دهید.

شرایطی را در نظر بگیرید که قصد داریم تا یک سری تبلیغات راجع به موضوع بافندگی انجام دهیم اما مطمئن نیستیم که از کدام کلمات کلیدی باید استفاده کنیم.

باید عبارت «نحوه بافتن یک روسری» را جستجو کنیم و تمام نتایج ظاهر شده در لیست را بررسی کنیم.

همان‌طور که خودتان هم متوجه شدید، با استفاده از این تکنیک می‌توانید کلمات کلیدی مناسب با موضوع خود را انتخاب کنید.

دقیقاً مشابه تبلیغات در جریان، از تبلیغات صفحه نمایش نیز برای بزرگتر کردن کانال یوتیوب استفاده می‌کنند. این تبلیغات همچنین به عنوان آگهی نیز شناخته می‌شوند.

کمپانی Undercover Tourist که دارای طرح بلیط‌های تخفیف‌دار است، متوجه شدند که با استفاده از تبلیغات صفحه نمایش می‌توانند میزان بازدید روزانه کانال یوتیوب خود را تا 30000 بازدید افزایش دهند.

از آنجایی که کانال یوتیوب آن‌ها از قبل با محتوای بسیار خوبی پر شده بود، آن‌ها همین روند را ادامه دادند تا بازدیدکنندگان بتوانند محتوا را هم بررسی کنند؛ دقیقاً مشابه Revzilla.

به مقداری که بازدیدکنندگان بیشتر ویدیوها را تماشا می‌کردند، به همان میزان بیشتر با کمپانی آشنا می‌شدند و احتمال کلیک بر روی آگهی نیز بیشتر می‌شد.

اگر شما هم تمایل دارید تا نتایج مشابه به دست آورید، قبل از این که ویدیو خود را با این فرمت تبلیغ کنید، اطمینان حاصل کنید که کانال یوتیوب شما دارای ویدیوهای بسیار با محتوای قانع‌کننده است.

شاید شما هم تمایل داشته باشید مانند کمپانی Undercover Tourist، یک ویدیو خوش‌آمد گویی نیز ایجاد کنید.این ویدیو می‌تواند به عنوان یک پیش‌زمینه و معرفی تبلیغات یوتیوب در نظر گرفته شود.

زمانی که شما وارد کانال یوتیوب آن‌ها می‌شوید، بلافاصله یک ویدیو خوش‌آمدگویی پخش می‌شود که خدمات کمپانی Undercover Tourist را برای شما شرح می‌دهد.

اگر می‌خواهید یک ویدیو خوش‌آمدگویی تهیه کنید، این قوانین ساده را رعایت کنید:

اول این که باید ویدیو کوتاه و مفید و ترجیحاً کمتر از یک دقیقه باشد.

همچنین باید به سرعت بازدیدکنندگان را درگیر خود کند. شما می‌توانید این کار را با پیشنهاد دادن خدمات خود انجام دهید یا مزایای استفاده از کانال خود را در متن ویدیو بیان کنید.

همچنین باید به مردم یادآوری کنید که عضو کانال شوند و ویدیو را در شبکه‌های اجتماعی به اشتراک بگذارند. اگر به دنبال پیشرفت کانال یوتیوب خود هستید، این کار ضروری است.

اگر از مردم چیز دیگری می‌خواهید، فقط کافی است که آن را بیان کنید.

موضوع دیگری که در کمپانی Undercover Tourist مشاهده می‌کنید این است که متنی ظاهر می‌شود که از شما درخواست می‌کند تا عضو کانال بشوید و با توجه به محتوای ارائه شده به شما لینک تحویل می‌دهد.

متنی که در ویدیو خوش‌آمدگویی از آن استفاده می‌کنید باید مخاطب را مانند ویدیو به عمل تشویق کند. پس تماشای ویدیو تنها منبع فروش نیست.

همچنین بعضی از تبلیغات برندسازی در کانال وجود دارد. ممکن است شما تصور کنید که این کار ضروری نیست، اما این کار می‌تواند به مخاطبین این حس را القا کند که آنان دقیقاً در مکان مناسبی هستند، مخصوصاً زمانی که قصد دارید یک کمپین شبکه‌های اجتماعی راه‌اندازی کنید.

اگر می‌خواهید حس اعتماد را در مخاطبین خود القا کنید، فرمت تبلیغات خود و صفحه ورود بعد از کلیک را در یک قالب یکسان و مشابه در نظر بگیرید.

اگر یک ویدیو خوش‌آمدگویی مناسب یا به اندازه‌ کافی متن مناسب برای انتشار در کانال خود ندارید، ممکن است مخاطب تمایلی برای عضو شدن در کانال نداشته باشد. ممکن است که ویدیوهای شما دیده شود اما در شبکه‌های اجتماعی انتشار نیابد. درنتیجه تعداد عضو در کانال شما پایین بماند.

بازدیدکنندگان ممکن است که فقط بر روی صفحه‌ شما کلیک و سپس از آن خارج شوند. به آن‌ها دلیل خوبی برای ماندن بدهید.

چگونگی نحوه‌ ایجاد ویدیو برای تبلیغات یوتیوب شما
ویدیوها برای تبلیغات یوتیوب شما ضروری هستند. اگر هیچ ویدیویی نداشته باشید، نمی‌توانید هیچ گونه آگهی نیز پخش کنید. می‌توانید یک متخصص را استخدام کنید تا این کار را برای شما انجام دهد. باید حتماً اطلاعات و مواد اولیه را برای ایجاد یک ویدیو عالی و قانع کننده به آن‌ها بدهید. زیرا فقط شما می‌دانید که بهترین راه برای فروختن محصولتان چیست.

در هنگام ساختن ویدیو، مواد اولیه همان متن‌ها و اطلاعات اولیه است.

زمانی که قصد نوشتن متن اولیه برای ویدیو خود را دارید، از مراحل زیر استفاده کنید.

اسلاید معرفی باید خدمات کمپانی شما را معرفی کند. معرفی قسمت خدمات کمپانی شما باید مختصر و مفید باشد. این جمله برای CrazyEgg این چنین بود: «ابزار Heatmap به شما نشان می‌دهد که چرا بازدیدکنندگان شما به مشتری تبدیل نمی‌شوند».
مشکل را توضیح دهید. شما باید با دقت مشکلی را که مخاطبین شما با آن روبرو هستند را توضیح دهید. برای کمپانی CrazyEgg، ما توضیح دادیم که پیدا کردن دلیل این که چرا بازدیدکنندگان از سایت شما خارج می‌شوند بسیار دشوار است. سپس بیان کردیم که گوگل آنالیتیکس نیز این کار را انجام نمی‌دهد، زیرا بر اساس پرسشنامه ما بسیاری از مشتریان بالقوه بر این عقیده بودند که گوگل آنالیتیکس و CrazyEgg دقیقاً یک کار مشابه را انجام می‌دهند.
مراحل انتقال را ایجاد کنید. از عبارات مشترکی استفاده  کنید که مشتریان بالقوه شما در طول مصاحبه با شما به آن اشاره کرده‌اند و در مورد مشکلات خاصی که با آن مواجه می‌شوند اشاره دارد. سپس دلیل ارائه محصول یا خدمات خود را بیان کنید.
مشخصات بارز خود را نشان دهید. ویدیوها حتماً به یک دلیل خاصی دیداری هستند. محصولات یا خدمات خود را نمایش دهید. زمانی که محصول خود را به نمایش می‌گذارید، اطمینان حاصل کنید که این موضوع را به خوبی بیان می‌کنید که چگونه یک سری از ویژگی‌های خاص محصول شما می‌تواند مشکلات خاصی از مشتریان بالقوه شما را حل کند. در کمپانی CrazyEgg، ما به وسیله برنامه heatmap توانستیم یک درک تصویری از این که مردم اکثرا در کجای سایت کلیک می‌کنند را نشان دهیم. ما این کار را انجام دادیم، زیرا مشتریان بالقوه ما به دنبال چنین چیزی بودند.
از مردم بخواهید که ثبت‌نام کنند یا محصول را خریداری کنند. بعد از این که محصولات یا خدمات خود را توضیح دادید، باید به مردم بگویید که ثبت‌نام کنند یا محصول را خریداری کنند. در طول این روند شما باید به تمامی سوالات یا نگرانی‌های مشتری خود پاسخ بدهید و آن‌ها را متقاعد کنید. برای مثال، در کمپانی CrazyEgg، مردم تصور می‌کردند که این محصول گران قیمت است. علاوه بر این، از نحوه‌ استفاده از آن اطلاعی نداشتند. در ویدیو ما به آن‌ها گفتیم که یک دوره‌ آزمایشی رایگان می‌توانند از آن استفاده کنند و نصب آن کمتر از 30 دقیقه طول می‌کشد.
به تمامی سوالات پاسخ دهید. در این مرحله شما باید به تمامی سوالات و مشکلات یک مشتری بالقوه پاسخ بدهید. در کمپانی CrazyEgg، سوالات این بود که آیا CrazyEgg سایت خود را نیز نشان می‌دهد یا خیر، آیا صفحات وب‌سایت محافظت شده را نیز دنبال می‌کند و یا با انواع سایت‌ها نیز کار می‌کند یا خیر. ما به تمامی این سوالات پاسخ دادیم. اگر شما از سوالاتی که ممکن است پیش بیاید مطمئن نیستید، از تیم پشتیبانی خود بپرسید که سوالاتی که اخیراً مطرح شدند چگونه سوالاتی بودند.
از عناصر موثق برای عقد قرارداد استفاده کنید. بعد از این که به تمامی سوالات پاسخ دادید، مطمئن شوید که همزمان با دلایل تصویری به مردم می‌گویید که ثبت‌نام کنند یا محصول شما را خریداری کنند. در کمپانی CrazyEgg، ما به مردم گفتیم که برای یک دوره‌ رایگان آزمایشی ثبت‌نام کنند و از لوگوی دیگر کمپانی‌های همکار به منظور ایجاد اعتماد در مردم استفاده کردیم.
اگر شما سرمایه اولیه کمی دارید، بنابراین ممکن است نتوانید از کمپانی یا شرکت دیگری برای ساختن ویدیو یا یک برنامه توجیهی استفاده کنید.

این موضوع ایرادی ندارد. شما ممکن است که از روش‌های دیگری نیز بتوانید استفاده کنید. این امر بدین معناست که شما برای اعتبار یافتن در میان مردم ممکن است مجبور شوید که با دیگر کمپانی‌ها همکاری کنید.

یوتیوب ابزاری با نام  Adbuilder دارد که می‌تواند به شما در ساخت ویدیو تبلیغاتی کمک کند.

یوتیوب به شما در انجام مراحل ضبط آگهی تبلیغاتی کمک می‌کند. این ابزار نیز به شما کمک می‌کند تا در هر مرحله بتوانید ویدیوی تبلیغاتی خود را ایجاد کنید.

اگر می‌خواهید برای ساختن ویدیو خود از یوتیوب کمک بگیرید، به سایت https://www.youtube.com/videoadbuilder مراجعه کنید.

در این صفحه شما با انواع مختلفی از تِم‌ها آشنا می‌شوید. زیرا ما به دنبال ایجاد کردن یک نوع آگهی هستیم که فروش را افزایش می‌دهد، ما تِم «ایجاد یک ترفیع» را انتخاب کردیم.

زمانی که شما قالب تبلیغات و نوع تِم خود را انتخاب کردید، یوتیوب تمام مراحل مورد نیاز بعدی را برای شما توضیح می‌دهد.

برای هر کدام از تِم‌های تبلیغات، یوتیوب یک راهنمای کامل با توضیحات انجام روند کار را بیان کرده است.

یوتیوب برای ساختن و ضبط کردن ویدیو تبلیغاتی پیشنهاد می‌کند که از برنامه Directr استفاده کنید.

شما می‌توانید از این برنامه برای ضبط مراحل ابتدایی موردنیاز برای ساختن ویدیوی تبلیغاتی خود استفاده کنید. همچنین می‌توانید برای ضبط این مراحل نیز از دوربین موبایل خود استفاده کنید.

مزیت برنامه Directr این است که به شما تعدادی از قالب‌های مختلف ضبط را ارائه می‌دهد و فرمت‌های مختلف ویدیویی را حمایت می‌کند، که باعث می‌شود تا پخش ویدیو در یوتیوب و دیگر شبکه‌های اجتماعی آسان‌تر شود.

برنامه Directr نیز امکان آپلود ویدیو شما در یوتیوب را نیز آسان‌تر می‌کند.

اگر شما قرار نیست که از این برنامه استفاده کنید، مطمئن شوید که ویدیو خود را به خوبی طراحی می‌کنید تا بدانید که دقیقاً قرار است چه چیزی را در ویدیو خود بیان کنید یا نمایش دهید.

در این مرحله دقیقاً راهنمایی می‌تواند یک کمک بزرگ به حساب بیاید.

اگر از برنامه Directr استفاده نکردید، می‌توانید از ابزار Video Ad Builder در یوتیوب برای ساختن ویدیوی تبلیغاتی خود استفاده کنید.
در صفحه دوم آگهی‌ساز، قادر خواهید بود تا عکس‌هایی را که ضبط کرده‌اید آپلود کنید.

اگر تمامی مراحل را تا انتها دنبال کردید، الان باید یک تصویر و ویدیو برای ارسال در هر کدام از جعبه‌ها داشته باشید.

در نظر داشته باشید که مجبور نیستید که دقیقاً تمامی مراحل را به همان صورت انجام دهید، با این حال اگر به تازگی اقدام به ساختن ویدیو برای تبلیغات یوتیوب کردید، این مراحل به شما یک چهارچوب خوب را برای ساختن ویدیو تبلیغاتی ارائه می‌دهد.

در صفحه‌ سوم، می‌توانید یک موسیقی متن نیز به ویدیو اضافه کنید.

انتخاب موسیقی زمینه به موضوع تبلیغاتی شما مرتبط است. این برنامه به شما در انتخاب یک موسیقی مناسب کمک می‌کند.

در صفحه‌ چهارم، شما می‌توانید ویدیو خود را انتشار دهید.

برای ویدیو خود یک عنوان و توضیحات انتخاب کنید. در این مرحله نیازی نیست که نگران تنظیمات امنیتی باشید.

در هنگام انتشار ویدیو از شما پرسیده می‌شود که آیا می‌خواهید به Adwords نیز بروید یا خیر.

با انتخاب این گزینه، مراحل ایجاد یک ویدیو تبلیغاتی کمی سخت می‌شود. در عوض، ممکن است که بخواهید اینکار را به روشی که الان توضیح می‌دهم انجام دهید.

نحوه‌ تنظیم کردن تبلیغات یوتیوب

بیایید در مورد چگونگی تنظیم تبلیغات یوتیوب صحبت کنیم.

همان‌طور که قبلاً ذکر شد، دو نوع تبلیغات «قابل رد کردن» و «غیر قابل رد کردن» وجود دارد. مراحل انتخاب و تنظیم کردن هر کدام از آن‌ها دارای روند متفاوتی است.

بیایید به مراحل تنظیم «تبلیغات غیر قابل رد کردن» نگاهی بیندازیم. در ابتدا به حساب کاربری Adwords خود وارد شوید. شما می‌توانید این کار را از طریق https://adwords.google.com انجام دهید.