Today’s online business is gaining momentum and many companies sell their products and services online. In this article, we will explore ways to increase online sales and learn to use the test and error to find the best way to increase our sales. Here are 12 different tests that can be used to measure various ways to increase sales.

The core values in my company are “to test everything and not to accept nothing." Because after many years of activity on the Internet we know that we cannot say which strategy or orientation has the best result unless we have tested it. This rule is true even for brilliant strategies, because there is always room for improvement.

Basically, the only way to discover what works on your website and what does not work is to experiment, and this is the best way to increase sales in an exponential way. If you dare to go to sea and run just one of the following tests, you will find out how correct this is, especially when you see a dramatic improvement in your total income.

Test 1: Provide only one product or service on the main page of the site

Do you sell multiple products or services on your website? If so, I highly recommend you test if this is the best strategy for you. We’ve found that always offering less products in one place, and using more text to describe those products, will increase sales. Here, focus is more important than anything. Instead of trying to satisfy all those who visit your site, and presenting a large number of products that have a very small explanation for each one, if you only provide one product or a set of related products, in fact, The key combination of benefits is focused on answering all the questions and concerns of visitors about your product. Of course, you do not need to stop selling other products. You can always submit these products to your customers through other pages or follow ups (see Test 12).

Of course, the best way to ensure that this strategy is effective is to test it for our target audiences. Write the sales letter for your original product and place it on the main page of the site. Then run this test for one or two weeks to determine if it will increase your sales.

Test 2: Change the location of the proposed newsletter, to attract more loyal collaborators

The offer of opt-in offer is a tool for collecting e-mail clients and creating an e-mail list that allows you to keep in touch with your subscribers on a regular basis, create trust and loyalty in them, and Sell your services to them. But did you know where you put the opt-in offer on your account has a huge impact on the number of subscribers you collect?

If you do not use a long sales letter, put your opt-in offer in the most prominent place on the main page of the site. Most visitors see the top and bottom of the page at first glance. At the very least, put your opt-in proposal into the “top area” of the site’s homepage, which is where the visitor sees the page at the beginning and before scrolling down the page. If the sales letter is long, you have to put the opt-in offer on the second page of the text, and before you put it, first draw the visitor’s attention by identifying their problem and impressing them with credentials, experiences and Brilliant satisfaction of satisfied customers, fix your credentials.

You can place an opt-in offer on all pages of the site so that it can always be visible to visitors to the site or placed in the “hover ad” (see next test). By providing more opportunities for registering users in the email notification system, you will get more subscribers. Try this method and see its result.

Test 3: Increase the impact of advertising using floating advertisements

Undoubtedly all of you are familiar with popups. The same small windows that offer special offers or other information, and sometimes appear suddenly when you visit a website. Popup has been a very useful tool for online marketing over the years. But since a percentage of Internet users hate it, Google, AOL, Netscape and others have launched popup blocker software to counter it.

Internet users should choose whether they want to see pop-ups. But most of this software automatically block pop-ups, and visitors to the site are deprived of viewing useful information that may be beneficial to them. Of course, this was before the technology was discovered, which allowed you to use ads that act like pop-ups but are not pop-ups and therefore not blocked. This technology is called floating advertising, and it is worth the test on the site.

In fact, when we tested the use buy website traffic of hover ads on our site, the site sales increased by 162%! These ads are effective because they provide important information such as a subscription to a newsletter or a special offer for a limited time right in front of the visitor’s visibility.

You can put the newsletter proposal in the hover advertisement and see if this will increase the number of subscribers. When we used this method, the number of people who subscribed to our newsletter increased by 86%. You can also test how many viewers click on the floating ad on the specific page on your site and how many of them will enter the special offer page through a regular link that is located on the main page of the site.

Test 4: Provide various benefits in the title

The title of the article has a huge impact on your sales. In most cases, this section is the first part of the site to be viewed by its visitors, so it should attract the attention of visitors and stimulate them to read your sales letter.

Successful title is the title that emphasizes the problem your target audience encounters and highlights the main advantage of your product or service that makes it difficult to resolve. Here’s an example that shows how you can change the title to maximize impact on the visitor.

One of our customers used the title on its site: “Box4Blox - Amazing box of Lego toy storage.” This title tells you what the product is but does not say what it does to you. This tag does not cause the visitor to have any reason to continue reading.

Now compare the previous title with this title: “Finally, discover the mystery that has caused more than 50,000 Lego children to love in the world, really enjoy the sort of room they have!” This title offers an important advantage for the product and the solution. There is a problem here that encourages children to sort out their equipment and enjoy this.

Test 5: Make a problem in your text and show how you can solve it

In the first few paragraphs that appear on the main page of the site, you need to explain in more detail about the problem introduced in the title and show your audience with whom you have a common sense (only when the audience feels you understand their problem). Feel confident that you can solve that problem).

After the problem is raised, you can introduce your product or service as a solution to that problem. By insisting that your product or service exactly solves the problem of readers, you will ensure an increase in sales.

Test 6: Increase the credibility of your text and increase the confidence of visitors

It is very important that your copy of the sales copy is valid for you. Through this process, visitors trust you and feel comfortable in the purchase. There are many ways to do this effectively, and here we are talking about two of the fastest and easiest ways. If you do not currently use these techniques, improve your text and compare it with what you are currently using. You will be surprised to see the difference between them.

One of the best ways to create credit is to use customer satisfaction in a sales letter that includes a selection of real emails or letters from customers stating how your product or services help them fix their problem. The last point is very important. Customer satisfaction, which explains what your product was doing for you, is much more effective than the satisfaction that simply says, “your product is great.”

You can also add a section in the text to increase your credentials, which includes a summary of certificates, experiences and any other background information that will make you competent to solve the problem of your target audience. You must persuade your readers to accept that you are the best person to provide a solution to their problem.

Test 7: Focus on site visitors, not on yourself

The most successful contextual text for sale is the text that focuses on the reader. Most business owners ignore this golden rule. Look carefully at your web text. Is it full of references to “me” and “us"? Instead of using sentences such as “i’ve designed my time management software with regard to busy landlords,” you can use the following sentence: “Your new time management software frees you from your time so you can spend more time with Spend your family. “Look for the words” I “and” We “in the context of your sales promotion and replace them with” you. “

Test 8: Make the necessity in your text and convince readers to buy from you right now!

It is very important that the promotional text of the sale induces the necessity of the visitors and makes them buy from you now. The best place to do this, close to the end of the sales letter, is close to the call button, which invites the visitor to act, such as buying, joining, and …. Here are some of the most effective ways to create a sense of necessity. You can try each of these ways for your current text:

• Offer a discount for a limited time, so that visitors have a discount to buy it before you can buy a certain date.
• Provide additional rewards when purchasing visitors within a specific time frame.
• Provide only a limited number of your products or services.
• Provide a limited amount of reward.

Test 9: Remove any references to “buy” from the top of the page

People usually enter the Internet to access free information. If in your text, start attracting the customer very soon, you may lose them in the end before you can turn them into your customers. First, you need to be interested in what they are facing (as I briefly described in Test 5) and how you can solve them. Once you reach this goal, you can start selling the product.

A simple way to improve the sales letter tone is to remove all references to “buy targeted traffic“, “price", and “sale” from the top of the page. Then compare the results with your previous text. Do not forget to mention buying or paying for the reader before becoming interested in the product and gaining his confidence in the purchase.

Test 10: Make the product image more attractive

Using images of the product makes the product appear to be “more realistic". Using images is a powerful tool for selling. But sometimes revealing very soon the nature of the product in the sales process prevents sales. Be sure to emphasize the benefits and values before you can explain exactly what the product is. Insert images near the top of the page and compare the call button at the bottom of the page (when you ask for a product purchase). You can also test other modes. For example, put images on the order page or try to respond to the lack of use of images. By carefully analyzing sales during each test, you’ll know exactly where to put the product images to its maximum impact.

Test 11: Getting the attention of “browsers” by changing the format and appearance of the text

Very few site visitors read the word for word-of-mouth as your sales from start to finish. Most of them, while scrolling down the page, only “review” the text, and only read specific words and phrases that are very specific and attract attention.

Therefore, you should try highlighting the key benefits of your product, to find the right combination that can attract the attention of people who just do not read the text and carefully read the text. This can be done in the following ways:

• Use bold, italic, and highlighted (to a small extent) to emphasize the most important benefits of your offer.
• Changing the length of the paragraphs so that the page does not look like a block of text in the same format and uniform.
• Add sub-headlines that emphasize your original message and encourage visitors to read the next paragraphs.
• Left the left of the text ragged (because it is easier to read than the “aligned” text, which uses the full width of the page).
• Place text strings or sub-headings (but short) in the center to remove them from the body of the text.
• Use the bullet list (like the list used here) to emphasize the key points.

Test 12: Adjust the exact follow-up process to maximize sales and increase repeat business.

Tracking customers and subscribers using an autoresponder (auto-mails) is important to increase sales, because before you buy a person from your site, you usually have to make multiple calls.

In the follow-up email for new subscribers who have not yet purchased from you, you can repeat your offer and ask again about the purchase. Immediately after signing up for new subscribers, send follow-up emails and make them return to your site for a reason on the same day of registration. You can post the follow up email three days after the first visit of subscribers from your site. And compare the results from the two methods.

Tracking existing customers is just as important. Indeed, quizzes show that 30% of them will re-buy if customers are given another opportunity. This will help you create useful, long-lasting relationships with your customers, and thus offer them other backend products associated with the original purchase. You can submit a backend offer immediately after Make a purchase by sending this offer three days after purchase to determine which method will lead to a recurrence of business.

Advantages of Split Testing

At the time of testing the site, you need to test only one item at a time to find out exactly which change has affected the results. This is exactly the same in a multi-threaded test method that is called an A / B Test or an A / B test. In this way, site audiences are divided into two groups, for example, in the same time frame, from a title and headline for a group, and from another heading for another.

This is an ideal strategy for testing all online businesses, but it’s especially useful for new web sites that have less traffic, because it’s a great way to get accurate test results, regardless of how much traffic your site has. Here’s an example of how this works.

If you want to test elements of your sales letter, consider the best-selling letter as a “control” version, which is the measure that all tests are based on.

For example, to test a new title, you need to create a new web page that’s the same as your main prompt, and the only difference is the new title that’s used. With the special test software, you can get exactly the same time frame, pushing half of the customers to the old and the other half to the new page. For example, if you have two customers with the names Bob and Jane, the test software will allow you to see the “A” sales letter on the same website URL, and at the same time Jane will see the sales letter “B". Other customers will also be equally divided between two different sales letters.

If through tracking the number of visitors entering each page and buy cheap website traffic and the number of sales per page, you will find that a sales letter with a new title of 15%, sells more hits, indicates that the title New is more effective. Then you can test other sales letter elements one by one and gradually adjust the sales process.

With this software, you can test two different sales letters over a period. What will happen if you use one of the titles in a few weeks instead of using this software, and then use the title in the next few weeks after that? If, for example, there is an important vacation in one of these test periods, and there is no such holiday during the next period? Or if the big television event occurs only in one of the test periods? If any of these conditions would cause fewer people to use the Internet during one of the test periods, the results will be largely deviated and distorted.

By using software such as the following, you can simply make fundamental tests:

Web Trends offers a range of test services in return for basic fees that are paid once or monthly. You can also use the trial software for free. This software allows you to go beyond multi-threaded testing and test several different things at the same time. You can analyze exactly what combination of elements (for example, the specific heading combination and opt-in offer location) Best performance and result.

Informatic, like Web Trends 7, allows you to do multi-threaded testing and multi-variable testing. The price of this software is determined at a specified cost for each visitor and you can try it out through a free demo before purchasing.

Software click tracks allows you to track your response to the test and find out where targeted web traffic visitors come from and how they move between pages on your site. You can use the products of the company that makes this software free of charge and then pay your initial costs or monthly fees depending on your needs.